Compare / Rebuy
Luxe and Rebuy.
Rebuy is a personalisation platform: AI search and recommendations, a Smart Cart, checkout and post-purchase offers, and flows. Luxe is narrower: three kinds of set, a rewards ladder with a gift the shopper chooses, and upsells built around them. This page compares the two where they overlap.
Side by side
Facts about Rebuy come from its public Shopify App Store listing, Rebuy Personalization Engine, checked on 16 October 2026. Listings change, so check it for the latest. Luxe is not affiliated with Rebuy, and every name belongs to its owner.
| Topic | Rebuy | Luxe |
|---|---|---|
| Plans | From $25 a month, scaling with orders per month; Rebuy Monetize free | Starter free; Growth $29 and Pro $79 a month, with 100 Luxe orders included, then $0.30, $0.20 and $0.10 per Luxe order (graduated). Luxe orders above 30,000 a month are free. Enterprise: custom pricing |
| What the price follows | Orders per month and the packages you choose: Cart & Merchandising, Checkout & Post-Purchase, Search & Collections, Flows & A/B Testing | Per Luxe order: an order with at least one line Luxe built. Every other order costs nothing |
| Free plan | Free for development stores; Rebuy Monetize free | Starter, on a live store: 1 bundle set, 1 rewards ladder and 1 upsell, up to 50 Luxe orders a month |
| Free trial | 14 days | 14 days on Growth and Pro |
| Bundles | Bundles, frequently bought together, volume and tiered discounts | Build-your-own, Collection and Fixed sets, from 66 set templates |
| Gifts and rewards | Free gifts, free shipping, a progress bar and tiered rewards | A rewards ladder of up to 10 rungs: free shipping, percentage or amount off, or a gift the shopper chooses, through one discount |
| Upsells | Cart, checkout, product page and thank-you page offers, one-click add-ons, pop-ups; post-purchase pages | Nine upsell types on the product page, in the Luxe cart and inside the Bundle set builder, plus a checkout offer when the shopper chooses Checkout. No thank-you or post-purchase page offers yet |
| Cart | Smart Cart, an AI-powered slide-out cart | The Luxe cart drawer, 17 modules in five zones, or your theme's cart. Rebuy's widgets can sit in it as a module |
| Search and personalisation | AI search, personalised recommendations, re-order landing pages and Smart Flows | Not offered. Complete my set suggests items inside a set |
| A/B testing | Listed, in the Flows & A/B Testing package | Not yet |
| On the App Store | Launched 23 May 2019; rated 4.7 from 854 reviews | New: listed on the Shopify App Store on 12 October 2026 |
Which suits you
When to choose Rebuy
- You want personalisation across the whole store: search, recommendations, cart, checkout and post-purchase.
- You want post-purchase and thank-you page offers, or A/B testing, today.
- You run flows with Klaviyo, Attentive or Recharge, which its listing names among its integrations.
- You value a long record: on the App Store since 2019.
When to choose Luxe
- Sets are your main offer: Build-your-own, Collection and Fixed sets, each with its own builder.
- You want sets and a rewards ladder with a gift the shopper chooses in one app, priced through one Luxe Rewards discount.
- The price in the builder must be the price in the cart and at checkout, from one pricing engine.
- You prefer a fee only on orders Luxe built, rather than a price that follows all your store's orders.
The two can run together: Luxe's cart drawer places Rebuy's widgets as a module, so Luxe can sell sets and rewards while Rebuy keeps its recommendations.
More comparisons
ANY APPCompare by capabilityWhat to check in any bundle app, including ours.LUXE ANDFast BundleMany offer types, priced by monthly bundle sales.LUXE ANDKaching BundlesQuantity breaks and bundle deals, priced by additional revenue.LUXE ANDSimple BundlesBundles with inventory sync and fulfilment, on flat plans.SWITCHINGMigrate to LuxeRebuild your bundles as Luxe sets, test on a development store, then swap.