Bundle sets, rewards and upsells for Shopify
Press kit

Brand assets

Luxe Upsell & Bundle Engine is a Shopify app for bundle sets, gift-with-purchase rewards ladders and upsells, priced the same in the builder, the cart and checkout. The wordmark, icon, colours and screenshots below are for press and partners writing about Luxe.

Press and partners: support@luxesets.com

About Luxe

Two descriptions to quote as written.

Short, 27 words

Luxe Upsell & Bundle Engine is a Shopify app for bundle sets, gift-with-purchase rewards ladders and upsells, priced the same in the builder, the cart and checkout.

Long, 82 words

Luxe Upsell & Bundle Engine is a Shopify app for premium brands in any category. Merchants sell Build-your-own sets, Collection sets and Fixed sets, a choose-your-gift rewards ladder, and upsells in the cart and at checkout. The price a shopper sees in the builder is the price Shopify charges at checkout. Luxe is billed per Luxe order, an order with a line Luxe built, never as a share of revenue. Luxe is built by DIGITALSTORE SOLUTIONS LTD, registered in England and Wales.

Wordmark

Luxe, set in Newsreader and converted to outlines. SVG for print and the web, PNG at 2400 px wide.

The Luxe wordmark, ink on paper
Ink on paper
The Luxe wordmark, paper on ink
Paper on ink
The Luxe wordmark, ink, transparent
Ink, transparent
The Luxe wordmark, paper, transparent
Paper, transparent

Using the wordmark

  • Give it roomKeep clear space on every side at least the height of its lowercase x. The files on paper and on ink include it.
  • Keep the coloursInk on light grounds, paper on dark ones. Do not recolour it, and never set it in citron.
  • Keep the shapeScale it evenly. Do not stretch, condense, rotate, outline or add shadows and effects.
  • Write the name plainlyIn running text, write Luxe in your own typeface. The full app name is Luxe Upsell & Bundle Engine.

App icon

The icon on the Shopify App Store. PNG, 1200 px square, no text.

Luxe app icon: a paper serif L and a rose dot on ink, 1200 px
App icon, as on the Shopify App Store
1200 × 1200 px

Colours

Ink and paper carry the brand. Citron marks a price or a highlight, sparingly.

Ink
#141414
Type, the wordmark, dark sections.
Paper
#F5F3EE
The page. The wordmark on ink.
Citron
#D9F24A
A fill only, always behind ink text.
Linen
#FAF8F5
Raised panels and menus.
Line
#DAD5CA
Hairlines on paper.

Typography

Two open-source typefaces, both free on Google Fonts.

Newsreader
Headlines and the wordmark
Geist
Body copy and interface

Product screenshots

Luxe on a Shopify storefront and in the admin, captured at twice screen size. The stores are demo stores; the product photos in them are from Unsplash (credits).

A Build-your-own set on a product page: two included items, two masks of the shopper's choice and the set price of $103.70.
Build-your-own set: the shopper fills each slot, and the set price updates as they choose.
Full size JPG2880 × 2240 px, 236 KB
A bag page with a rewards bar showing free shipping and a free gift unlocked, and four gifts to choose from.
Rewards ladder: free shipping, then a gift the shopper chooses, shown in the bag.
Full size JPG2880 × 2000 px, 215 KB
A candle collection page with Add buttons and a bundle tray showing three of six chosen and 10% off unlocked.
Collection set: Add to set on the collection page, with a tier progress bar in the tray.
Full size JPG2880 × 1800 px, 256 KB
A phone cart drawer with a rewards bar, a choose-your-gift row and a bundle set line with its contents.
The Luxe cart drawer on a phone: rewards, a gift of choice and a set in one bag.
Full size JPG780 × 2520 px, 119 KB
A cart drawer with a free shipping bar, an offer that closes the gap and three items that pair well with the bag.
Upsells in the cart drawer: an item that reaches free shipping and pairs well with the bag.
Full size JPG960 × 2000 px, 133 KB
The Luxe bundle set editor for The Tasting Flight: title, description, slot groups and a storefront preview.
The bundle set editor in the Shopify admin, with a live storefront preview.
Full size JPG2880 × 1800 px, 229 KB

Key facts

Key facts about Luxe
AppLuxe Upsell & Bundle Engine
Shopify App Storeapps.shopify.com/luxe-upsell-bundle-engine. Published 12 October 2026.
Websitewww.luxesets.com
What it doesBuild-your-own sets, Collection sets and Fixed sets, a choose-your-gift rewards ladder, upsells and a cart drawer, priced the same in the builder, the cart and checkout.
PlansStarter, free, up to 50 Luxe orders a month. Growth, $29 a month, and Pro, $79 a month with the AI suite, each with 100 Luxe orders included, then a fee per Luxe order. Enterprise, custom pricing. Plans
CompanyDIGITALSTORE SOLUTIONS LTD. Registered in England and Wales, company number 13960141.
Press and partnerssupport@luxesets.com